Marine Alliance Dual E-Commerce Platform

Marine Alliance Dual E-Commerce Platform

Born from the Sea, United Across the Globe

The Marine Aliance e-commerce platform was co-founded by the initiators of the China Maritime Alliance (a shipping charity organization founded in Hong Kong), the founder of W.Y. Group, Eureka Germany, and the Croatia SEZ Company. With over 30 years of experience in:

  • Ship services and repairs
  • Shipowner technical operations, procurement, and shipbuilding
  • Integrated maritime services in Singapore (agency, inspection & repair, spares, supplies, food & bonded goods, energy trade, bunkering, offshore logistics)
  • Ship leasing, sale, and financing in Hamburg, Germany

The team brought together global industry experts to develop and successfully pilot a smart, hybrid online-offline platform in Singapore. The platform connects ship-side after-market services with land-side cross-border e-commerce, trade, and warehousing, forming a shared intelligent cluster system for digital maritime commerce.

Now headquartered in Hong Kong, Marine Alliance has joined forces with Genertec (China General Technology Group), Eureka Group, WRIST Ship Supply, Seawave Marine, and Changming Technology (Singapore) to scale globally.

We welcome global partners to co-build a digital maritime after-market ecosystem, anchored by major international ports and powered by data-driven supply and service integration.

Marine Alliance : Smart Maritime E-Commerce – Pilot Operation Overview

The Haimeng Smart Maritime Platform adopts cloud-based architecture to enable cross-platform and cross-regional usage. It supports 300,000 concurrent users and handles up to 120,000 simultaneous orders. The system is built on a microservices architecture, designed for high flexibility and customizable user experiences. Phase I of the platform began in July 2020, and on July 1, 2021, the platform was successfully launched for pilot operation in Singapore.

Key system capabilities developed and tested include:

  • Global customer information management
  • Partner and regional operator geolocation and profiles
  • Unified management of historical orders across global ports
  • Online customer service
  • Cloud-based document management
  • Real-time order tracking
  • Smart notification engine

The platform also serves as a central hub for presenting Marine Alliance ’s brand story and core product advantages. All function modules were fully tested and completed by the end of 2021.

Strategic Expansion Plan: Reaching 100+ Global Ports

Following the successful pilot launch of the Marine Alliance Dual E-Commerce Platform in Singapore, the project entered an investor engagement and due diligence phase. After integration and restructuring, the global headquarters has been formally established in Hong Kong, marking the beginning of a new chapter. Roadmap Highlights:

By end of 2025: Achieve angel round financing, followed by rapid platform rollout, team building, business planning, and strategic M&A.

In 2026: Deploy operations across 10 major global ports, acquiring or partnering with local ship supply agencies and food/provisions suppliers; complete platform interconnection.

In 2027: Drive horizontal service integration to boost monetization, and vertical regional consolidation to increase market share. Build a global Haimeng network across 30 interconnected ports, creating a digitized global after-market service platform for the maritime industry.

In 2028: Achieve global brand coverage in 50 ports, expanding into all major maritime after-market segments.Develop a global network of bonded and overseas ship supply warehouses, scale up cross-border e-commerce and trade, and build the world's strongest online + offline maritime sales platform and team. Complete IPO in Hong Kong and enter a phase of steady global expansion—targeting 100+ ports worldwide.